StackAdapt
StackAdapt is an advertisement platform that allows users to understand the nature of advertising and helps in ensuring the peak performance from the programmatic portion of their media mix. The platform offers the best digital advertising services that can scale to any extent and offers inventory sources spanning all channels and devices.
The solution comes with an intent-based targeting that enables businesses to understand what people read online. Moreover, it offers machine learning that allows the businesses to understand which people while most likely turn into their customers. The solution provides different elements if native ads such as image, headline, and brand logo and helps advertisers to achieve greater reach.
StackAdapt enables brands to deliver the best possible viewing experience to their audience. Moreover, it offers reporting and insights to users, and they can create their reports according to the day, domain, demographic, or audiences. Lastly, it offers better engagement in the video ads across various publishers to reach the right audience.
StackAdapt Alternatives
#1 BrightRoll
BrightRoll is a platform that offers programmatic advertising service that aggregates high-quality publishers together into a unified network to enable real-time buying on video advertising. The platform provides access to users to inventory across all major ad exchanges and SSPs. Moreover, it allows users to complete transparency over ads management, and users can control where their ads appear.
The platform comes with cross-channel targeting to allow users to reach viewers across devices through video and native ads. It enables users to gain insights into the audience through Yahoo audience data. Users can build their own audience by targeting Yahoo audience data.
BrightRoll helps users in keeping their campaigns streamline and empowers them to target customers by location, time, and device. Moreover, it offers a dashboard that allows users to view results regarding the performance of their ads and campaigns through which they can make better decisions in the future.
#2 LiveIntent
LiveIntent is a powerful platform for profitable growth for advertising companies and allows them to scale their advertising channel. The platform allows brands to send their advertisements as emails to audiences as they spend their time on their mails half day. Moreover, it offers exclusive access to ad inventory with brand-safe premium publishers.
The solution offers a variety of ways to leverage their data to reach and acquire high-value customers and helps in expanding their audiences. It allows users to derive insights from it to know how their ads are performing in the market, which helps them optimize their campaigns.
LiveIntent allows users to manage the email inventory for sending email-based ads and allows users to offers impactful and powerful advertising experience to their customers. Lastly, it enables users to optimize their revenue and customer’s reading experience by gaining insights about the interaction which the customers are having with the newsletter.
#3 Simpli.fi
Simpli.fi is a localized advertising platform that enables users to advertise their products and services over mobile and internet devices. The platform allows users to maximize their performance by scaling their campaigns at any size and offers one of the accurate geofencing technology. It offers services to local media groups for localized advertising and multi-location brands for targeted messaging.
The platform also helps brands to understand the purchasing trends of a certain city and allows them to curate their ads according to that location. Moreover, it enables brands to build an audience through data gained by sending ads to everyone on all kinds of devices.
Simpli.fi allows users to optimize their audience and ads by using enhanced keywords like IP data, Contextual keywords, or frequency capping. Moreover, it enables users to have complete insights into the campaigns, such as where they are running and how people are interacting with it.
#4 AppNexus
AppNexus is a platform that enables consumers to reach their audience with advertising and allows them to engage with their audience through high-quality websites. It is a premier marketplace for digital advertising that offers high-quality content to enable the audience to stay engaged with the premium content all the time. It provides a strategic selling platform to helps media companies to unlock their full value and to improve customer’s experience.
The platform comes with forecasting analytics and data-driven tools that enable users to maximize the value of their inventory and offers optimizations in advertising. Its SSP tool allows users to manage their demand partners across all channels regarding deal capabilities and curated premium demand.
AppNexus helps brands in improving their ad performance and profitability through superior yield optimization. Lastly, it covers forecasting insights that help in forming planned decisions regarding programmatic selling and helps in unlocking the benefits of data yield management.
#5 MediaMath
MediaMath is a modern media buying platform that helps markets to connect with the audience and to publish their content freely on different omnichannel. The platform offers industry-leading brand safety and fraud minimization with radical transparency in costs and advertising data. It provides a broader reach to users to fill their funnel and helps them in getting preferred inventory on premium publishers.
The platform also helps brands to build trust between supply and demand and allows users to improve the brand KPIs while improving publisher yield. Moreover, DSF enables brands to handle campaigns through their mobile devices, and it offers reporting in a centralized location.
MediaMath allows brands to reach their audience at scale through its audience data, and its detailed insights give marketers a full understanding of their audiences. Moreover, it offers IDs to users to identify their customers and helps them in building better consumer experiences.
#6 Adform
Adform is a comprehensive platform that allows users to identify, track, and engage with the audience across various channels. The platform is MRC accredited, real-time data and comes with free HTML5 studio and creative tools. It offers an integrated buying side platform for buying and managing advertisements. The solution comes with an ad-serving platform that has advanced analytics and dynamic creative optimization tools, which helps in driving a high impact on digital campaigns.
It allows brands to take ownership of their audience data and enables brands to maximize their reach and return of the ad spend. Moreover, it allows users to expand their audience circle through its audience discovery tools.
Adform comes with brand safety tools that enable brands to keep their data safe and pay only for those tools which they are using. It allows brands to serve their customers on different channels, and they can track their performance.
#7 Millennial Media
Millennial Media is a mobile advertising network that provides brands advertising solutions to expand their product sale and reach their audience efficiently. The solution enables users to connect with the audience and target more people by using their data on the audience through its research. Moreover, the platform can receive data from websites, servers, and mobile devices to know about the ad trends.
The solution allows brands to track all the actions which their audience is performing on their ads to understand them better. Moreover, it enables brands to connect to various data insights that allow them to know about their consumer’s interests.
Millennial Media enables users to engage with audiences at any stage of their digital journey and enables brands to know about more channels for advertisements. Lastly, the platform is SSL compliant and follows all the industry standards of ads.
#8 AdGear
AdGear is a digital advertising company that enables users to reinvent the TV advertisement experience of brands and customers. The platform allows brands to create more relevant ads and make better ads for the audience. It allows users to use TV data and integrate with numerous data providers to reach customers with more accurate precision.
The advertising platform offers innovation and collaboration to users to allow them to embrace the open-source movement of their ads. Moreover, it allows users to get out of the email section of sending ads and get to TV platforms to enable audience view ads.
Some of the features of the platform are CRM integration, Dynamic Ads, Cross-channel attribution and ad-serving, and offers premium consulting facilities to users. Lastly, the platform is paid, and it offers insights to users to know how their campaigns are doing and how they can improve them.
#9 Amobee
Amobee is an advertising solution for the converging world that offers campaign management services across various digital and social channels. The platform allows users to buy reserved inventory deals and offers consolidated TV and social execution of ads. Moreover, it enables users to understand their customers better through their identity across different channels.
The platform offers collaborative and collective planning, buying, and analytics tools to allow users to follow a single path for both portfolio and campaign management. It allows users to understand everything about advertising from an overarching ecosystem to granular audience-level insights.
Amobee helps brands to enhance their unique opportunities to reach potential customers and allows them to develop unique data strategies. Moreover, it allows brands to construct ad campaigns for all kinds of platforms and reach users at individual levels. Lastly, it enables users to execute all of their campaigns and handle them from a single platform.
#10 Viewbix
Viewbix is the fastest-growing solution that empowers companies to leverage their videos by inserting applications and sharing that experience across the web, mobile and social networks. It is comprehensive software that comes with some advanced tools and features that automate a variety of tasks. The solution is best for those who are looking for ways to maximize their reach across all devices.
One of the most interesting facts about this tool is that it has features that allow you to grow your mailing list and send interesting stuff. Viewbix is commercial software and offers multiple price plans. Each plan has its own cost and core features such as ad apps for your videos, sharing photos, offering coupons, working on mobile devices, and much more.
#11 RadiumOne
RadiumOne is a platform that enables users to drive business outcomes in multiscreen advertising, and it provides them innovative data-driven solutions for brands to connect with customers. The platform comes with a Private Marketplace feature that offers a unique multiscreen supply with a controlled inventory and allows users to enhance their target accuracy and transparency.
The platform focuses on direct publisher relationships across all screens, and users can get faster and more efficient transactions between buyers and sellers. Moreover, it helps in building proprietary audience segments and offers complete audience segmentation to DSPs.
RadiumOne comes with a brand safety option that protects brands from sophisticated fraud and offers contextual brand safety to users. Moreover, it offers solutions for publishers such as campaign filtering, malware detections, and traffic quality filters. Lastly, it helps the publishers to scan all the campaigns to ensure that they meet quality and safety standards.
#12 Fiksu
Fiksu is an advertising platform that enables users to reach their ideal audience directly from their system and no matter where they are sitting. The platform enables users to reach their customers through programmatic ad buying with the help of TV. It helps brands to target their audience across all screens, and it is powered by machine learning.
The solution offers users premium ad inventory, and users can get access to top tier ad slots and premium publishers. It allows users to gain insights on their customers about what are their interests and how they pursue things.
Fiksu also offers a mobile advertising platform that enables users to meet their business objectives by emp0loying the best practices for mobile advertising. It allows brands to have direct control and collaboration with top publishers, and they can geo-targeted ads. Lastly, it offers different ad formats, such as video, interstitials, banners, and natives.
#13 AdsWizz
AdsWizz is the fastest-growing digital audio advertising providing solution for advertisers and publishers via server-side insertion on streaming servers and client-side ad insertion on all the standard player technologies. The solution design a new and innovative advertising solution that taps into the unique power of audio medium while delivering a relevant and personalized listing experience.
Its advertising solutions are designed for audio from the ground up to allow publishers to monetize their audio inventor and give advertisers a one-stop-shop for the audio-centric programmatic buyers at scale. AdsWizz starts at a fundamental level, and now it has thousands of users around the world who monetize their content to earn a handsome amount.
The best thing about this audio advertising solution is that it offers different types of products for advertisers and publishers that help them to increase their earnings. AdsWizz’s core feature includes audio server, audiometric, certification, new ad formats, audioGO, and much more.